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If this does not sound clear, below are some examples: A deal takes place on a web site. Its measurements can be (however are not restricted to): Deal ID Coupon code Most recent traffic source, and so on. An individual visit to a site, and also we send out the occasion login to Google Analytics. That occasion's personalized dimensions may be: Login technique Customer ID, and so on.


Also though there are many measurements in Google Analytics, they can not cover all the feasible scenarios. Therefore custom dimensions are needed. Points like Web page link are universal and put on lots of instances, yet suppose your organization sells on-line courses (like I do)? In Google Analytics, you will not find any measurements related specifically to on-line programs.


Enter Personalized Dimensions. In this blog site message, I will not dive deeper right into personalized dimensions in Universal Analytics.




The extent defines to which occasions the dimension will apply. In Universal Analytics, there were 4 extents: User-scoped customized measurements are related to all the hits of an individual (hit is an occasion, pageview, and so on). For instance, if you send Individual ID as a personalized measurement, it will be put on all the hits of that particular session and also to all the future hits sent by that individual (as long as the GA cookie stays the very same).

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You can send out the session ID custom dimension, as well as also if you send it with the last occasion of the session, all the previous events (of the exact same session) will certainly obtain the worth. This is done in the backend of Google Analytics. dimension uses only to that specific event/hit (with which the measurement was sent out)


Even if you send numerous items with the exact same deal, each product might have various values in their product-scoped custom-made dimensions, e. g.


Why am I telling you this? In Google Analytics 4, the session scope is no much longer offered (at least in custom-made measurements). If you want to apply a measurement to all the events of a particular session, you must send out that measurement with every occasion (that can be done on the code level (gtag) or in GTM).

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It can be in a Continue cookie, information layer, or somewhere else. From currently on, customized measurements are either hit-scoped or user-scoped (previously called User Features). User-scoped customized measurements in GA4 work likewise to the user-scoped measurements in Universal Analytics yet with some differences: In Universal Analytics, a user-scoped custom-made dimension (embed in the center of the individual session) was put on EVERY event of the exact same session (also if some occasion happened prior to the measurement was set).


Also though you can send out customized item information to GA4, at the minute, there is no other way to see it in reports effectively. Hopefully, this will be transformed in the future. Or am I missing out on Read Full Report something? (let me know). GA4 now supports item-scoped custom-made measurements. Eventually in the past, Google said that session-scoped custom-made measurements in GA4 would be readily available too.


However when it involves custom dimensions, this scope is still not offered. And also now, allow's relocate to the second component of this article, where I will Read Full Report certainly show you how to configure custom dimensions and where to locate them in Google Analytics 4 records. Allow me begin with a general overview of the process, and also then we'll take a look at an example.




If you utilize it to mostly stream data to Big, Question and after that do the analysis there, you can send any custom-made criteria you want, and also they will show up in Big, Query. You can just send out the occasion name, claim, "joined_waiting_list" and also after that consist of the parameter "course_name". Which's it.

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In that situation, you will need to: Register a specification as a custom interpretation Start sending out customized specifications with the events you want The order DOES NOT matter here. You ought to do that quite much at the same time. If you start sending out the criterion to Google Analytics 4 and also only register it as a custom-made dimension, say, one week later, your records will certainly be missing that one week of data (since the enrollment of a custom-made dimension is not retroactive).


Each time a visitor clicks a menu item, I will certainly send out an event and also 2 extra parameters (that I will certainly later register as custom measurements), menu_item_url, as well as menu_item_name.: Menu web link click tracking trigger conditions vary on the majority of web sites (as a result of different click courses, IDs, etc). Attempt to do your finest to apply this instance.


Go to Google Tag Supervisor > Sets Off > New > Simply Links. By developing this trigger, we will make it possible for the link-tracking performance in Google Tag Supervisor.


Then most likely to your site as well as click any of the menu web links. In fact, click at least 2 of them. Go back to the preview setting, and you need to start seeing Link Click occasions in the sneak peek mode. Click the initial Link, Click event as well as most likely to the Variables tab of the preview mode.